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Maruti Suzuki Grand Vitara unveiled
Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country. Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an indust...
Festive cheer for PVs in rural markets
Over the last five years, the rural market has witnessed significant reforms enabling the Indian population to move up the value chain and expand income levels. Even the COVID-19 pandemic turned positive for the rural market as considerable young migrant labourers returned to their villages and took up entrepreneurship to setup small tertiary farm businesses, thereby creating new income opportunities for families. This, combined with relatively low potency of COVID-19 cases and a goo...
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression depends on the consumers, as well as their design philosophy. Read on… TOS: Wha...
Maruti Suzuki launches online finance portal
Maruti Suzuki India Limited (MSIL) customers can now finance their cars online, anywhere and anytime, with Maruti Suzuki Smart Finance. The new digital service has been made available for Arena and Nexa customers. It is also available pan India and will cover a wide range of buyer profiles. Customers can access the platform on www.marutisuzuki.com and www.nexaexperience.com. Maruti Suzuki Smart Finance was rolled out in select cities as a pilot project in December 2020...
